The Communications Series: Week 4 - Building a Strong Brand

This five-week online programme of expert-led workshops gives businesses the tools to master today’s fast-changing communication landscape, both internally and externally. Each week we’ll focus on key areas of communications for business, both internal and external, combining practical tips and industry insights.

Building a Strong Brand – From Identity to Impact
with Oren Byrne - TOTEM

Brand identity is more than just a beautiful logo or trendy colours – it’s about expressing your business’s core truth in a way that’s recognisable and deeply memorable. Every brand needs a strong identity with clarity, consistency, and emotion, making it truly distinctive.

🌟 Topics to include:
✓ What is branding
✓ What are the core principles of branding
✓ How does it relate to your brand identity?
✓ How does brand positioning help you attract customers, build loyalty, and stand-out
✓ Rebranding – why do businesses rebrand and how do you know if you need to

As one of Ireland’s leading B2B branding agency, TOTEM is dedicated to helping companies unlock their true potential. With offices in Dungarvan, Cork and Dublin, TOTEM specialise in brand positioning, reputation management, and digital transformation for businesses across a number of sectors. 

Rooted in research, driven by creativity, and focused on measurable results, their approach is deeply strategic and highly personal. TOTEM brings decades of experience and industry insight, trusted by market leaders who demand clarity, impact, and authentic connection with their audiences

Don’t miss out! Register now or contact us to reserve your spot.